Client: Planned Parenthood

Role: Senior Project Manager

Agency: VIRTUE Worldwide at VICE Media

Project Scope:

-Create and produce Spanish language spot as a part 3 extension of Planned Parenthood’s “Be Seen” campaign highlighting reproductive and gender affirming healthcare

-Design and create accompanying assets to be shared across social channels and podcast episodes

Responsibilities:

-Created scope of work to account for all deliverables

-Lead specialized strategy and creative teams through discovery, research, and direction development

-Secured and managed resourcing

-Allocated fixed budget and created timeline for campaign milestones

-Managed daily communications between clients, internal teams, and vendors

-Work closely with clients to ensure all production safety guidelines were enforced