Client: Moncler

Role: Senior Project Manager

Agency: AKQA

Project Scope:

-Concept overall campaign branding and messaging

-Produce hero video utilizing animation along with video/still assets for pre-event tease, live event, and amplification phases for fashion shows in Shanghai, Milan, Tokyo, Seoul, and NYC

-Design and concept custom assets featuring hosts Alicia Keys and Victoria Song to be used across all channels

-Paid digital and social media cutdowns of hero video

-Animated full motion DOOH takeovers in Times Square NYC and Shibuya Tokyo

-Capture of Times Square NYC and Shibuya takeovers to be used as amplification video assets

-Design/concept traditional and OOH print

-Work with publisher partners to create ROS assets to accompany custom editorial features

Responsibilities:

-Created scope of work to account for all deliverables in US, Europe and Asia

-Lead a full studio team in creative development

-Created budget and timeline for phases of campaign

-Secured and managed resourcing

-Managed communication between clients, internal teams, and third party vendors

-Managed translation of assets for North American, EMEA, and APAC markets

-Lead daily creative check-ins to maintain proposed timeline