Client: Logitech

Role: Senior Project Manager

Agency: VIRTUE Worldwide at VICE Media

Project Scope:

-Rebrand Logitech to showcase how their products can be used in a new class of digital content creators.

-Engage partnerships with Lizzo and various content creators such as Bretman Rock, Kheris Rogers, and NFT artist Defaced.

-Design and concept custom assets and scripts to be used across digital display, social media, radio, and OOH.

-Paid digital and social media cutdowns of hero video

Responsibilities:

-Created scope of work to account for all deliverables

-Lead a full studio team in creative development

-Created budget and timeline for phases of campaign

-Secured and managed resourcing

-Managed communication between clients, internal teams, and third party vendors

-Work closely with talent management to foster partnerships

-Lead daily creative check-ins to maintain proposed timeline