Client: adidas Originals x Hypebeast

Role: Digital Producer

Agency: Code & Theory

Project Scope:

-Full responsive website containing real time video updates of festival

-Video edits for retail stores

-Continued digital promotional support for the “Never Made” sneaker launched at Hypefest

Responsibilities:  

-Lead an on the ground team at the event capturing content and a team at the office editing and uploading content

-Lead creative team in creating a case study video edit

-Created SOW, budget, and timeline for all seven phases of campaign

-Secured and managed resourcing through duration of campaign

-Managed client expectations throughout the design and development process

-Lead creative check-ins to maintain proposed timeline

-Performed regular project health report checks including financial risk assessment and burn reports