Client: Planned Parenthood
Role: Senior Project Manager
Agency: VIRTUE Worldwide at VICE Media
Project Scope:
-Create and produce Spanish language spot as a part 3 extension of Planned Parenthood’s “Be Seen” campaign highlighting reproductive and gender affirming healthcare
-Design and create accompanying assets to be shared across social channels and podcast episodes
Responsibilities:
-Created scope of work to account for all deliverables
-Lead specialized strategy and creative teams through discovery, research, and direction development
-Secured and managed resourcing
-Allocated fixed budget and created timeline for campaign milestones
-Managed daily communications between clients, internal teams, and vendors
-Work closely with clients to ensure all production safety guidelines were enforced
Client: Logitech
Role: Senior Project Manager
Agency: VIRTUE Worldwide at VICE Media
Project Scope:
-Rebrand Logitech to showcase how their products can be used in a new class of digital content creators.
-Engage partnerships with Lizzo and various content creators such as Bretman Rock, Kheris Rogers, and NFT artist Defaced.
-Design and concept custom assets and scripts to be used across digital display, social media, radio, and OOH.
-Paid digital and social media cutdowns of hero video
Responsibilities:
-Created scope of work to account for all deliverables
-Lead a full studio team in creative development
-Created budget and timeline for phases of campaign
-Secured and managed resourcing
-Managed communication between clients, internal teams, and third party vendors
-Work closely with talent management to foster partnerships
-Lead daily creative check-ins to maintain proposed timeline
Client: Moncler
Role: Senior Project Manager
Agency: AKQA
Project Scope:
-Concept overall campaign branding and messaging
-Produce hero video utilizing animation along with video/still assets for pre-event tease, live event, and amplification phases for fashion shows in Shanghai, Milan, Tokyo, Seoul, and NYC
-Design and concept custom assets featuring hosts Alicia Keys and Victoria Song to be used across all channels
-Paid digital and social media cutdowns of hero video
-Animated full motion DOOH takeovers in Times Square NYC and Shibuya Tokyo
-Capture of Times Square NYC and Shibuya takeovers to be used as amplification video assets
-Design/concept traditional and OOH print
-Work with publisher partners to create ROS assets to accompany custom editorial features
Responsibilities:
-Created scope of work to account for all deliverables in US, Europe and Asia
-Lead a full studio team in creative development
-Created budget and timeline for phases of campaign
-Secured and managed resourcing
-Managed communication between clients, internal teams, and third party vendors
-Managed translation of assets for North American, EMEA, and APAC markets
-Lead daily creative check-ins to maintain proposed timeline
Client: Microsoft
Role: Senior Project Manager
Agency: McCann New York
Project Scope:
-Broadcast commercial shoot and post production
-Continued digital and social media promotional support for Microsoft TEAMS
-Full motion and static Print & Digital OOH campaigns
Responsibilities:
-Lead a full studio team in creative development
-Created budget and timeline for phases of campaign
-Secured and managed resourcing through duration of campaign
-Managed client expectations throughout the design and development process
-Lead creative check-ins to maintain proposed timeline
Client: Microsoft
Role: Senior Project Manager
Agency: McCann New York
Project Scope:
-Broadcast commercial shoot and post production
-Video edits for retail stores
-Continued digital and social media promotional support for Microsoft Surface and Surface Pro 6
-Full motion and static print and digital OOH campaigns
Responsibilities:
-Lead a full studio team in creative development
-Created budget and timeline for phases of campaign
-Secured and managed resourcing through duration of campaign
-Managed client expectations throughout the design and development process
-Lead creative check-ins to maintain proposed timeline
Client: adidas Originals x Hypebeast
Role: Digital Producer
Agency: Code & Theory
Description: Case study recap video of partnership event
Client: adidas Originals x BAPE
Role: Digital Producer
Agency: Code & Theory
Project Scope:
-Full responsive custom global website
-adidas North America on-site takeover
-Email campaign
-Full takeover of adidas.com US for Superbowl weekend
-Responsibilities:
-Created full SOW for duration of campaign
-Created budget and timeline for duration of campaign
-Secured and managed resourcing throughout campaign
-Managed client expectations throughout the design and development process
-Lead creative check-ins to maintain proposed timeline
-Performed project health report checks including financial risk assessment and burn reporting
Client: adidas Originals x Hypebeast
Role: Digital Producer
Agency: Code & Theory
Project Scope:
-Full responsive website containing real time video updates of festival
-Video edits for retail stores
-Continued digital promotional support for the “Never Made” sneaker launched at Hypefest
Responsibilities:
-Lead an on the ground team at the event capturing content and a team at the office editing and uploading content
-Lead creative team in creating a case study video edit
-Created SOW, budget, and timeline for all seven phases of campaign
-Secured and managed resourcing through duration of campaign
-Managed client expectations throughout the design and development process
-Lead creative check-ins to maintain proposed timeline
-Performed regular project health report checks including financial risk assessment and burn reports
Client: Verizon
Role: Associate Interactive Producer
Agency: AKQA
Project Scope:
-Social media campaigns for GO90 mobile app
-GO90 partnerships for digital media
Responsibilities:
-Lead creative check-ins to maintain proposed timeline
-Managed client expectations throughout the design and development process
-Ensure brand style guide consistency
-Create digital media trafficking sheets for third party vendors
-Compile full spec and QA sheets for creative team.
Client: PhRMA Go Boldly
Role: Senior Project Manager
Agency: VML
Project Scope:
-Full responsive website build
-Social media campaigns for Go Boldly
-Video series for "Together" Go Boldly campaign
-Digital media partnerships
-Geographically targeted radio campaigns
Responsibilities:
-Lead creative check-ins to maintain proposed timeline
-Managed client expectations throughout the design and development process
-Ensure brand style guide consistency
-Managed day to day projects with creative team
Client: GE
Role: Digital Producer
Agency: Digital Trends
Project Scope:
-Digital Media Homepage Takeover for GE, JC Penny & Home Depot.
Responsibilities:
-Lead creative check-ins to maintain proposed timeline
-Managed client expectations throughout the design and development process
-Ensure brand style guide consistency
-Compile full spec and QA sheets for creative team.
Client: LG & Best Buy
Role: Digital Producer
Agency: Digital Trends
Project Scope:
-Digital Media Takeovers for desktop and mobile to promote LG's new OLED flatscreen and Best Buy partnership.
Responsibilities:
-Lead creative check-ins to maintain proposed timeline
-Managed client expectations throughout the design and development process
-Ensure brand style guide consistency
-Compile full spec and QA sheets for creative team.
Client: All The Way on Broadway
Role: Digital Producer
Agency: AKA NYC
Project Scope:
-Full responsive website build
-Social media campaigns
-Partnerships for digital media
-Paid SEM/Display network retargeting campaigns
Responsibilities:
-Created scope of work, timeline, and cost estimate
-Lead creative check-ins to maintain proposed timeline
-Managed client expectations throughout the design and development process
-Lead QA teams for final launch
Client: Heathers the Musical
Role: Digital Producer
Agency: AKA NYC
Project Scope:
-Full responsive website build
-Social media campaigns
-Partnerships for digital media
-Paid SEM/Display network retargeting campaigns
Responsibilities:
-Created scope of work, timeline, and cost estimate
-Lead creative check-ins to maintain proposed timeline
-Managed client expectations throughout the design and development process
-Lead QA teams for final launch
Role: Digital Producer
Project: Agency website redesign/build and launch.
Responsibilities:
-Created internal scope of work and timeline for company website redesign and build
-Lead creative check-ins to maintain proposed timeline
-Managed company partner expectations throughout the design and development process
-Lead QA teams for final launch
Client: Fiddler on the Roof
Role: Digital Producer
Agency: AKA NYC
Project Scope:
-Full responsive website build
-Social media campaigns
-Partnerships for digital media
-Paid SEM/Display network retargeting campaigns
Responsibilities:
-Created scope of work, timeline, and cost estimate
-Lead creative check-ins to maintain proposed timeline
-Managed client expectations throughout the design and development process
-Lead QA teams for final launch
Client: Manhattan Theatre Club
Role: Digital Producer
Agency: AKA NYC
Project Scope:
-Full responsive website build
Responsibilities:
-Created scope of work, timeline, and cost estimate
-Lead creative check-ins to maintain proposed timeline
-Managed client expectations throughout the design and development process
-Lead QA teams for final launch
